The definition of a Trademark
Trademark can be defined as a design, a logo, or anything that gives a unique identification of a brand for its products and services. The owner of the trademark can sue anyone if there is any use of the trademark without the knowledge of the owner.
Below is the list of things that can be trademarked in India:
- Coined words
- Colour combinations
- Domain names
- Monograms and 3-dimensional shapes
Below are some reasons that prove that trademark registration is important for any business.
1. Helps in business expansion
Trademark helps in business growth and it makes the expansion more profitable. With trademark of your parent business, it becomes easier to sell a new brand as customers recognize your brand easily with a trademark.
2. Gives uniqueness
To succeed in today’s competitive market, it is important to stand out from the crowd. If you don’t have a registered trademark, chances are that you will not become successful in business. Having a trademark will avoid others to take advantage by selling your products.
3. Trademark is a communication tool for your business
Trademarks can be used to convey a message about your brand, products. It is a great way of letting people know about your business using a unique identification such as trademark.
4. Trust value
Trademark increases the trust value of a brand as people have the tendency to feel safe about the products that have a trademark on them. It serves as a symbol of quality.
5. Protects customers from confusion and deception
A lot of times, buyers get confused between two brands if the products are similar. The importance of having a importance comes into play in such scenarios. The trademark helps customers to identify your brand and also saves them from confusion.
From the date of application, a trademark is valid for 10 years. Although, this can be done for the lifetime if we the renewal fees in the start.
Trademark is important especially for the startups as wrong practices have increased a lot and ignoring the process of having legal rights of your property is a big mistake considering the threats.
This content was originally published here.