Category Archives: intellectual property

Why trademarking your business is important in today’s economy.

A trademark can be a key asset for your business, providing a single big benefit that can help you stand out in your…
Continue reading

Microsoft Trademarks The Xbox Series X Slogan, “Power Your Dreams”

When Microsoft introduced the Xbox Series X throughout The Game Awards in December, the corporate did so with the accompanying tagline: “Power Your…
Continue reading

A tale of two POLOs: SA clothing brand loses rights to over 40 trademarks

LA Group – owner of South Africa's POLO clothing brand – has been dealt a blow by the High Court in a long-running…
Continue reading