Latest company updates and industry news

Thoughts On Marketing Sales With Ding Bots

You can use chatbots to automate your sales processes. Ding bots automate day-to-day tasks and allow instant responses so they immediately feel at ease - and get user help long afterward. As you perform more and more sales activities automatically,…
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Microsoft Trademarks The Xbox Series X Slogan, “Power Your Dreams”

When Microsoft introduced the Xbox Series X throughout The Game Awards in December, the corporate did so with the accompanying tagline: “Power Your Dreams.” The advertising and marketing slogan is supposed to speak that the brand new console is so…
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ID X Trademarks Hint at Naming Convention for Future AWD EVs

Trademark filings uncovered by Canada’s autoTRADER.ca give us a hint as to how Volkswagen will sell its coming range of electric vehicles. The trademarks include ID.4 X, ID.5 X, and ID.6 X. Although VW Vortex previously found trademarks for IDs…
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Backcountry.com faces boycotts, social media backlash over trademark lawsuits. But the company remains mum.

Outdoor enthusiasts aren’t letting go of their backcountry without a fight. As news spreads about Backcountry.com’s recent slew of legal actions against small business owners using the word “backcountry” in their names, so is public outrage. Within a few days…
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Should You Trademark Your Social Media Brand?

A social media brand may not be a tangible service or product, by trademark attorneys are highlighting the importance of registering them nonetheless. Using your social media platforms to connect with your customers is a crucial part of an online…
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The Importance Of Trademarks To Startups | The Horizons Tracker

Startups have an awful lot on their plate as they attempt to scale their business, so taking care of intellectual property issues may not be at the top of their agenda.  New research from Lehigh University suggests this might be…
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