Latest company updates and industry news

Dim Sum Wars – Trademarks at Loggerheads

It’s not uncommon for our office to receive calls from restaurant owners, complaining that another restaurant in town is infringing its trademark. Frankly, pizza and cheesesteak establishments are just not that creative when it comes to choosing distinctive names.    …
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New VW Trademarks Suggest More Crossovers Are Coming

The Volkswagen Passenger Car division has a lot on its plate this coming year, when they will launch 34 new models, out of which 12 will be SUVs. Now, with the help of VWVortex, we seem to have an idea…
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A tale of two POLOs: SA clothing brand loses rights to over 40 trademarks

LA Group – owner of South Africa's POLO clothing brand – has been dealt a blow by the High Court in a long-running legal battle between retailers. According to the judgment, over 40 registered trademarks in the group's name must…
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BackCountry Trademark Aggression + Domain Names | DomainInvesting.com

Earlier this year, outdoor clothing retailer Backcountry reportedly started to become more aggressive with regards to its Backcountry trademarks. The company, which operates on its brand match descriptive domain name (Backcountry.com), reportedly went after other companies and websites that were…
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Backcountry.com faces boycotts, social media backlash over trademark lawsuits. But the company remains mum.

Outdoor enthusiasts aren’t letting go of their backcountry without a fight. As news spreads about Backcountry.com’s recent slew of legal actions against small business owners using the word “backcountry” in their names, so is public outrage. Within a few days…
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Should You Trademark Your Social Media Brand?

A social media brand may not be a tangible service or product, by trademark attorneys are highlighting the importance of registering them nonetheless. Using your social media platforms to connect with your customers is a crucial part of an online…
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