When Microsoft introduced the Xbox Series X throughout The Game Awards in December, the corporate did so with the accompanying tagline: “Power Your Dreams.” The advertising and marketing slogan is supposed to speak that the brand new console is so…
Trademark filings uncovered by Canada’s autoTRADER.ca give us a hint as to how Volkswagen will sell its coming range of electric vehicles. The trademarks include ID.4 X, ID.5 X, and ID.6 X. Although VW Vortex previously found trademarks for IDs…
Outdoor enthusiasts aren’t letting go of their backcountry without a fight. As news spreads about Backcountry.com’s recent slew of legal actions against small business owners using the word “backcountry” in their names, so is public outrage. Within a few days…
A social media brand may not be a tangible service or product, by trademark attorneys are highlighting the importance of registering them nonetheless. Using your social media platforms to connect with your customers is a crucial part of an online…
Startups have an awful lot on their plate as they attempt to scale their business, so taking care of intellectual property issues may not be at the top of their agenda. New research from Lehigh University suggests this might be…
It’s not uncommon for our office to receive calls from restaurant owners, complaining that another restaurant in town is infringing its trademark. Frankly, pizza and cheesesteak establishments are just not that creative when it comes to choosing distinctive names. …