A trademark can be a key asset for your business, providing a single big benefit that can help you stand out in your niche. A strong trademark can help you build consumer trust, differentiate your brand, and protect your intellectual property.
But what makes a trademark strong? And how can you make sure your trademark is protected?
In order to answer these questions, it’s important to understand what a trademark is and how it works.
What Is a Trademark?
A trademark is a word, phrase, design, or symbol that identifies the source of a product or service. A trademark can be used to distinguish one company’s products from those of its competitors.
Trademarks are registered with IP Australia. When you register a trademark, you receive exclusive rights to use that mark in connection with your products or services. You can also use the ® symbol next to your registered trademarks.
How Does a Trademark Work?
When consumers see a trademark, they associate it with the company that owns it. This association builds consumer trust and helps customers remember which brands they like best. A strong trademark can also help protect your brand from copycats and counterfeiters.
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