A trademark can be a key asset for your business, providing a single big benefit that can help you stand out in your niche. A strong trademark can help you build consumer trust, differentiate your brand, and protect your intellectual property. But what makes a trademark strong? And how can you make sure your trademark […]
You can use chatbots to automate your sales processes. Ding bots automate day-to-day tasks and allow instant responses so they immediately feel at ease – and get user help long afterward. As you perform more and more sales activities automatically, you increase productivity exponentially.
When Microsoft introduced the Xbox Series X throughout The Game Awards in December, the corporate did so with the accompanying tagline: “Power Your Dreams.” The advertising and marketing slogan is supposed to speak that the brand new console is so highly effective it might probably create issues you may solely dream of. Microsoft actually likes […]
Trademark filings uncovered by Canada’s autoTRADER.ca give us a hint as to how Volkswagen will sell its coming range of electric vehicles. The trademarks include ID.4 X, ID.5 X, and ID.6 X. Although VW Vortex previously found trademarks for IDs 1 through 9, these new trademarks seem to hint at how AWD IDs will be […]
Outdoor enthusiasts aren’t letting go of their backcountry without a fight. As news spreads about Backcountry.com’s recent slew of legal actions against small business owners using the word “backcountry” in their names, so is public outrage. Within a few days of a Colorado Sun story detailing the U.S. District Court lawsuits and U.S. Patent and […]
A social media brand may not be a tangible service or product, by trademark attorneys are highlighting the importance of registering them nonetheless. Using your social media platforms to connect with your customers is a crucial part of an online brand. It also builds trust with your online community, and because it can be used […]
Startups have an awful lot on their plate as they attempt to scale their business, so taking care of intellectual property issues may not be at the top of their agenda. New research from Lehigh University suggests this might be a big mistake. Indeed, they argue that the trademark portfolio held by a startup is […]
It’s not uncommon for our office to receive calls from restaurant owners, complaining that another restaurant in town is infringing its trademark. Frankly, pizza and cheesesteak establishments are just not that creative when it comes to choosing distinctive names. One well-known dispute you may know about involved the Olivieri family members who sued each […]
The Volkswagen Passenger Car division has a lot on its plate this coming year, when they will launch 34 new models, out of which 12 will be SUVs. Now, with the help of VWVortex, we seem to have an idea of what 3 of them will be called: the T-Sport, T-Coupe and T-Go. These monikers […]
LA Group – owner of South Africa’s POLO clothing brand – has been dealt a blow by the High Court in a long-running legal battle between retailers. According to the judgment, over 40 registered trademarks in the group’s name must be cancelled and expunged from the trademark register. LA Group will no longer hold these […]